For those who are not familiarized with the term “scarcity”, the best way to explain it is by contrasting it to a real life situation. You know when women desperately buy everything they can on retail sales? That’s a great example of scarcity. Almost everyone thinks that women consume so much on sales because of the low prices, but the truth is not quite related to that. Women buy those items because they are afraid to lose the opportunity. They prefer to buy something they will never wear rather to lose the opportunity of making a great deal.

A wise man knows that scarcity isn’t just a sales strategy, and they use it as a dating technique. The key behind all this is in making a woman anticipate regret and consequently make her react. Another interesting fact is that the desire to acquire something will be increased if she thinks that someone else might get it. You know what I mean?

In order for this principle to work smoothly, it’s advised to structure your argument in terms of prevention rather than opportunity for gain. The best way to do this is to think of what you would say to a girl to convince them to stay with you, then you would take the convince/promise factor and you would turn it into a challenge. Let me show you some good examples:

“You and I could have a good time together. It would be a disgrace if we never had the opportunity to do that.”

“It would be excellent if we exchanged numbers since otherwise we may lose a big occasion to see each other again.”

“You say that you just want to be friends, but you and I could have one of the world’s biggest romances. But you would never understand that and lose it perpetually since you only want to be just friends.”

Now, most of the guys promise these things to women, instead of using the principle. The secret of the principle is turning that moment into a “deadline” or a “limited” situation. Think of rare situations for the average women, like intense romances, and apply them into your arguments. If you describe the benefits as restricted and almost out of stock, the reaction will be more powerful and your success rate will increase.

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Now, what are you waiting for? You could be having the time of your life with the girl of your dreams if you used the scarcity principle, but it seems like you’re going to lose it FOREVER since you don’t want to use it… Get it? No? I guess it only works with women then.

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